Slice Supply: authentic New York & Detroit pizza
Slice Supply brings iconic American pizza culture to European streets, with a bold, confident brand that feels like a modern local legend—street-smart, and authentic. Its identity centers on the cheeky Pizza Rider, a mascot built for instant recognition, supported by universal hand-gesture icons that add character and a touch of Italian charm. A clean, stylish wordmark anchors the system without needing to shout.
Client
Slice Supply
Year
2025
Deliverables
Visual identity Merch Packaging Social media














