KooKoo: a call to adventure

KooKoo Travel is more than just a travel brand, it’s a call to adventure (literally the name comes from the sound climbers shout to reconnect on a multi-pitch route), creating unforgettable outdoor experiences from deserts to coastlines while connecting a global community of explorers. The rebrand replaced an outdated, overly literal logo with a clean, scalable identity: a bold “K” fused with a mountain peak, supported by a flexible visual system that’s modern, adaptable, and full of the adventurous spirit at the heart of KooKoo.