FantaCycling: digital hub for cycling enthusiasts

Fantacycling is a digital playground for cycling fans who love strategy, competition and community. The rebrand and app design involved repositioning the brand for international growth, while capturing the energy, passion and social spirit of cycling. The new identity brings that spirit to life through a refreshed logo that merges the letters “F” and “C” into a symbol evocative of a bike in motion, and a modern, dynamic and vibrant UI design. The result is a brand that feels sporty yet contemporary.